AI-Powered Feature

Instagram DM Carousel
sent automatically

Send a carousel in Instagram DMs automatically. Your AI agent or flow picks swipeable cards with images and buttons that fit each conversation.

How Instagram DM Carousels Work

You build the cards once, the agent chooses which to send in each conversation

Step 1

Build Your Cards

Add 2 to 10 cards, each with an image, title, subtitle and up to 3 buttons. Uploaded images are hosted and converted for Instagram.

Step 2

Say When to Send

Tell your AI agent when the carousel fits, for example when someone asks for your services or products.

Step 3

Agent Picks the Cards

The agent reads the DM conversation and sends the most relevant cards from your list.

Step 4

People Tap and Swipe

Buttons open a link or send a reply back into the conversation.

Product Carousels Inside the DM Thread

Show several products, services or links in one swipeable message instead of a wall of text.

Swipeable cards inside the DM thread
2 to 10 cards per carousel
Up to 3 buttons per card
Agent picks relevant cards from your list
Card text can use contact variables in flows
Link buttons use tracked links

Example DM Carousel

User asks in DM:

"What services do you offer?"

Agent picks cards from your list:
  • • Card 1: Service overview
  • • Card 2: Recent client results
  • • Card 3: Pricing and packages
  • • Card 4: Book a call button

People swipe through the cards inside the DM.

Instagram DM Carousels: Quick Answers

Can you send a carousel in an Instagram DM?

Yes. Instagram supports it through the generic template: a horizontally scrollable message of up to 10 cards, each with an image, a title, a subtitle and buttons. FlowGent sends these automatically, either from an AI agent or from a step in the flow builder.

What is the Instagram generic template?

It is Meta's name for a structured DM with an image, text and buttons. Add more than one card to it and Instagram shows a swipeable carousel. Titles and subtitles are limited to 80 characters each, and the feature is not available on Instagram web.

How do I send a product carousel in Instagram DMs automatically?

Add your product cards in FlowGent, each with an image, a short subtitle and a link button. Then either let your agent choose when to send them, or place a Send Carousel step in a flow after a comment, story reply or keyword trigger.

Frequently Asked Questions

Does the AI write the carousel cards?

No. You write or upload the cards, and the agent decides which ones to send based on the conversation. In the flow builder, card text and links can include contact variables, but the cards themselves come from you.

What are the limits for cards, text and buttons?

Instagram allows up to 10 cards per carousel. Titles and subtitles are cut at 80 characters, button labels at 20, and each card can have up to 3 buttons. The agent tool needs at least 2 cards.

What do the buttons on a card do?

A button either opens a link, such as a product or booking page, or sends a reply back into the chat so the conversation or flow can continue. Link buttons are sent through FlowGent tracked links.

Can I send a carousel after someone comments on my post?

Yes. Start a flow with a comment trigger and add a Send Carousel step. The carousel arrives in the DM that follows the comment.

Why can't I see the carousel on Instagram web?

Meta states that the generic template is currently not available in the web version of Instagram. Open the conversation in the Instagram mobile app to view and swipe the cards.

Start Sending Carousels in Instagram DMs

Set up your cards once and let your agent send the right ones during the conversation.

Start with a free trial