An Instagram CRM that lives where your DMs do.
Search every conversation, move leads through pipeline stages, keep tags and notes next to the chat, and assign DMs to your team. It is a lightweight CRM for Instagram, not a replacement for a full sales CRM.
Example data
The CRM features that actually exist.
Everything below is in the FlowGent inbox today. Nothing here is a roadmap item.
One inbox for your DMs
All the DMs your connected Instagram account receives land in one inbox, with unread counts and the full thread next to the list.
Search
Find a lead by name, email, phone number, or Instagram username from the search box above the conversation list.
Filters you can pin
Filter by AI agent on or off, pipeline stage, date range, and assigned teammate, then pin the combination you use every day.
Pipeline stages
Mark each conversation as Lead, Qualified, Proposal, Negotiation, Closed Won, or Closed Lost. You set the stage by hand, and you can filter the inbox by it.
Contact details
Link a conversation to an existing contact or create one with an email and optional phone number. The panel then shows their status, email, phone, source, and other linked conversations.
Tags and notes
Add tags and free-text notes to a linked contact, so the next person to open the chat sees the context.
Assign to a teammate
Assign a conversation to a team member, with an optional note and an action item that shows up in an Action needed panel until it is marked resolved.
AI on or off per chat
Turn the AI agent off for one conversation and reply yourself, then turn it back on. Other chats keep running as before.
A contacts list
Each agent has a Contacts page listing everyone who messaged the account, with their last message, message count, and last activity, searchable by name or username.
Let your flows do the data entry.
The inbox holds the conversation. Flows are what keep it organized without typing.
Tag contacts as the flow runs
Add or remove a tag inside a flow, for example warm-lead after someone asks for a quote.
Ask, validate, and save
A question step collects an email address, phone number, number, or one of a fixed set of options, checks the format, and a Set Field step saves it on the contact.
Send leads to other tools
An HTTP request step sends the answers to any URL you control, with your own headers and body, so a lead can reach a CRM or spreadsheet that accepts web requests.
Want to see the capture side in detail? Read Instagram lead generation with FlowGent.
From first message to closed.
A typical path through the inbox, with what is automatic and what you do by hand.
A conversation starts
Someone comments a keyword, replies to a Story, or sends a DM. The flow or AI agent replies, and the thread appears in your inbox.
The flow asks and tags
Your flow asks for an email or a qualifying answer and tags the contact. Nothing in the inbox needs retyping.
You review and set a stage
Open the conversation, read the context, link a contact if you want email and phone on file, and move the conversation to the right stage.
A teammate takes it from there
Assign the chat, pause the AI for that conversation if a person should answer, and mark the action resolved when it is handled.
Not a full sales CRM.
If you need any of these, keep your sales CRM and use FlowGent for the Instagram conversation in front of it.
To pass leads to your CRM, add an HTTP request step to a flow and send each lead to a URL your CRM or automation tool accepts. FlowGent has no ready-made CRM connectors today.
A spreadsheet vs the inbox.
What changes when lead status and context live next to the conversation.
Instagram CRM questions answered.
Common questions about managing Instagram DMs and leads in FlowGent.
What is an Instagram CRM?
An Instagram CRM is a tool that helps you track the people who message your Instagram account, with their conversations, contact details, stage, and notes in one place. Some are full sales CRMs connected to Instagram, and some are inboxes with CRM features. FlowGent is the second kind: an Instagram DM inbox with search, pipeline stages, tags, notes, and team assignment.
Can FlowGent replace HubSpot, Salesforce, or another sales CRM?
No. FlowGent does not track deal values, tasks, or reminders, and it does not run email or call sequences. It is built for the Instagram conversation and for keeping basic lead context next to it. If your team already works in a sales CRM, keep it there and use FlowGent's HTTP request step to send leads to a URL your CRM accepts.
How do I manage Instagram DMs with a team?
Assign each conversation to a teammate, filter the inbox by assignee, and use the Action needed panel to see what is waiting. You can turn the AI agent off for a single conversation when a person should reply. Team seats depend on your plan: Starter and Hobby include 1, Standard includes 3, and Pro includes 5.
Do pipeline stages move on their own?
No. You set the stage from a dropdown in the conversation: Lead, Qualified, Proposal, Negotiation, Closed Won, or Closed Lost. You can then filter the inbox by stage. Flows can add tags automatically, but the stage itself is a manual choice.
Does FlowGent save emails and phone numbers automatically?
A flow can ask for an email or phone number, validate the format, and save it as a field on the contact. In the inbox, the contact panel shows the email and phone of a contact you linked or created there. So collecting the detail is automatic, and linking it to the conversation in the inbox is a step you do.
Can I export my Instagram contacts?
Not with a button. FlowGent has no CSV export today. To move leads out, build a flow with an HTTP request step that sends each lead's answers to a URL you control, such as a webhook from your own automation tool.
Is FlowGent only for Instagram?
Our focus is Instagram DMs, and everything on this page is described for Instagram. FlowGent connects through the official Instagram API, so it only handles conversations with people who messaged your account or commented on your content.
How much does it cost?
FlowGent starts at $19 per month for flows, including comment-to-DM and keyword replies. AI agent plans start at $49 per month, and extra team seats come with the Standard and Pro plans. There is a 7-day free trial.
Related Instagram workflows
Instagram lead generation
Capture emails and phone numbers before leads reach the inbox.
Instagram DM funnel
Move leads from first reply to checkout inside DMs.
AI agent for Instagram
Let an agent answer the conversation before a human steps in.
Comment-to-DM workflow
Turn post comments into conversations that fill your inbox.
Ready to organize your Instagram DMs?
Connect your Instagram account, build one flow that tags and qualifies new leads, and see them arrive in the inbox.