Instagram DM
Templates
34 short, natural DM templates for welcome messages, auto replies, comment-to-DM, lead magnets, bookings and collabs. Fill in your details and copy.
Instagram DM templates you can copy
Fill in your details once and every template updates. Highlighted {{placeholders}} are details you have not filled in yet.
Your details
34 templates
- Welcome message
Simple welcome
Hi {{name}}, thanks for messaging {{business}}. What can we help you with today?
- Welcome message
Product or order
Hey {{name}}! Welcome to {{business}}. Are you looking for {{product}}, or do you have a question about an order?
- Welcome message
New follower
Thanks for the follow, {{name}}. If you want to see what we do, this is a good place to start: {{link}}
- Welcome message
Keyword menu
Hi {{name}}, you've reached {{business}}. Reply with a word and we'll point you the right way: PRICES, BOOKING or HELP.
- Welcome message
Ask what they need
Welcome, {{name}}. Tell me a bit about what you're after and I'll share the best option for you.
- Auto reply / away
Away with a return time
Hi {{name}}, thanks for your message. We're away right now and will reply on {{time}}. In the meantime, you may find your answer here: {{link}}
- Auto reply / away
Message received
Thanks for reaching out to {{business}}. We got your message and will get back to you by {{time}}.
- Auto reply / away
Out of office
Hi {{name}}, we're out of office until {{time}}. Leave your question here and we'll pick it up when we're back.
- Auto reply / away
Small team, FAQ link
Thanks {{name}}, we're a small team so replies can take a little while. Common answers on shipping, returns and sizing are here: {{link}}
- Comment-to-DM reply
Here's the link you asked for
Hi {{name}}, thanks for commenting! Here's the link you asked for: {{link}}
- Comment-to-DM reply
Product details
Hey {{name}}, you asked about {{product}}. Here are the details and where to get it: {{link}}
- Comment-to-DM reply
Send the guide
Thanks for commenting, {{name}}! Here's your guide: {{link}}. Let me know if you have any questions after reading it.
- Comment-to-DM reply
Discount code
Hi {{name}}, saw your comment on our post. Here's the {{offer}} we mentioned. Use code {{code}} at {{link}}
- Comment-to-DM reply
As promised
Hey {{name}}, as promised: {{link}}. Reply here if anything is unclear.
- Lead magnet delivery
Free download with a question
Hi {{name}}, here's your free {{product}}: {{link}}. I hope it's useful. What are you working on at the moment?
- Lead magnet delivery
Download ready
Your download is ready, {{name}}: {{link}}. If the link doesn't open, reply here and I'll send it again.
- Lead magnet delivery
Offer a second resource
Thanks for grabbing it, {{name}}. Here's {{product}}: {{link}}. Want me to send the follow-up checklist too?
- Lead magnet delivery
Short and direct
Hi {{name}}! Here's the free {{product}} from {{business}}: {{link}}. Reply with any questions.
- Product question
Ask which option
Hi {{name}}, thanks for asking about {{product}}. You can see it here: {{link}}. Which size or option are you thinking of?
- Product question
Shipping question
Good question, {{name}}. {{product}} ships from our store: {{link}}. Tell me where you are and I'll check the details for you.
- Product question
In stock
Hi {{name}}, yes, {{product}} is available. You can order here: {{link}}
- Product question
Price and what's included
Thanks for your interest, {{name}}. The price for {{product}} and what's included is on this page: {{link}}. Happy to answer anything else.
- Booking
Booking link
Hi {{name}}, you can book a time with {{business}} here: {{link}}. Reply if none of the times work and we'll find another.
- Booking
Next opening
Thanks for asking about availability, {{name}}. The next opening is {{time}}. Want me to hold it for you?
- Booking
Reply or use the link
Hi {{name}}, to book, reply with your preferred day and time, or use this link: {{link}}
- Booking
Request received
Your booking request is in, {{name}}. We'll confirm {{time}} soon. Reply here if you need to change it.
- Collab / brand outreach
Send your media kit
Hi {{name}}, thanks for reaching out to {{business}}. Please send your media kit and rates to {{link}} and the team will take a look.
- Collab / brand outreach
Ask for the idea
Hey {{name}}, thanks for the collab idea. Could you share what you have in mind, who your audience is and your timeline?
- Collab / brand outreach
Polite no
Hi {{name}}, we're not taking on new partnerships at the moment, but thank you for thinking of us. Feel free to try again in a few months.
- Collab / brand outreach
Case by case
Thanks for the offer, {{name}}. We review partnerships case by case. Share a short brief here and we'll reply if it's a fit.
- Follow-up
Gentle check-in
Hi {{name}}, just checking in. Did you get a chance to look at {{product}}? Happy to answer any questions.
- Follow-up
Still interested?
Hey {{name}}, I wanted to follow up on your message. Is this still something you're interested in?
- Follow-up
Offer ending
Hi {{name}}, the {{offer}} with code {{code}} ends {{time}}. Here's the link if you'd like it: {{link}}
- Follow-up
After a purchase
Hi {{name}}, thanks again for your order from {{business}}. How is everything? A short reply would help us a lot.
How to use these DM templates
- Step 1
Fill in your details
Add a name, your business, a link and anything else. Every template updates as you type.
- Step 2
Pick a category
Filter by welcome message, auto reply, comment-to-DM, lead magnet, booking, collab or follow-up.
- Step 3
Copy and adjust
Paste the message into Instagram or your automation tool, and change a word or two so it sounds like you.
What makes a good Instagram DM template?
Keep it short, since DMs are read on a phone between other things. Lead with what the person asked for, give one clear next step and ask at most one question. Write the way you would text a customer, not the way you would write a brochure. Each template here is one to three sentences for that reason, with a placeholder wherever your own detail belongs.
Instagram welcome message examples
A welcome message sets the tone for the whole conversation. The strongest ones thank the person, name your business and ask something easy to answer, like what they are looking for. A keyword menu such as PRICES, BOOKING or HELP also works well because it makes the next reply a single word.
Auto reply messages: set expectations, do not overpromise
An auto reply is not a substitute for an answer. Its job is to confirm the message arrived and say when a person will respond. Name a realistic day or time, point to a page with common answers, and avoid promising speed you cannot deliver. If your team is small, say so.
Comment-to-DM replies and lead magnets
When someone comments a keyword to get a link or a free resource, the DM that follows should do one job: deliver it. Put the link early, add one friendly line and invite a reply. The comment-to-DM and lead magnet templates are written for that moment, and each one can double as the first step of an automation.
Send these templates automatically
Copying and pasting works for a few conversations a day. FlowGent sends your message as a DM when someone comments a keyword on your post or Reel, or messages you a keyword, using Instagram's official API. Plans start at $19/mo with a 7-day free trial.
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Frequently asked questions about Instagram DM templates
What is a good welcome message for Instagram?
What is a good opening line for an Instagram DM?
What should an Instagram auto reply message say?
How do I use these templates?
Can I send these templates automatically?
Should I use the same message for everyone?
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