Free Instagram tool

Instagram DM
Templates

34 short, natural DM templates for welcome messages, auto replies, comment-to-DM, lead magnets, bookings and collabs. Fill in your details and copy.

Free, no signupPrivate by design

Instagram DM templates you can copy

Fill in your details once and every template updates. Highlighted {{placeholders}} are details you have not filled in yet.

Your details

34 templates

  • Welcome message

    Simple welcome

    Hi {{name}}, thanks for messaging {{business}}. What can we help you with today?

  • Welcome message

    Product or order

    Hey {{name}}! Welcome to {{business}}. Are you looking for {{product}}, or do you have a question about an order?

  • Welcome message

    New follower

    Thanks for the follow, {{name}}. If you want to see what we do, this is a good place to start: {{link}}

  • Welcome message

    Keyword menu

    Hi {{name}}, you've reached {{business}}. Reply with a word and we'll point you the right way: PRICES, BOOKING or HELP.

  • Welcome message

    Ask what they need

    Welcome, {{name}}. Tell me a bit about what you're after and I'll share the best option for you.

  • Auto reply / away

    Away with a return time

    Hi {{name}}, thanks for your message. We're away right now and will reply on {{time}}. In the meantime, you may find your answer here: {{link}}

  • Auto reply / away

    Message received

    Thanks for reaching out to {{business}}. We got your message and will get back to you by {{time}}.

  • Auto reply / away

    Out of office

    Hi {{name}}, we're out of office until {{time}}. Leave your question here and we'll pick it up when we're back.

  • Auto reply / away

    Small team, FAQ link

    Thanks {{name}}, we're a small team so replies can take a little while. Common answers on shipping, returns and sizing are here: {{link}}

  • Comment-to-DM reply

    Here's the link you asked for

    Hi {{name}}, thanks for commenting! Here's the link you asked for: {{link}}

  • Comment-to-DM reply

    Product details

    Hey {{name}}, you asked about {{product}}. Here are the details and where to get it: {{link}}

  • Comment-to-DM reply

    Send the guide

    Thanks for commenting, {{name}}! Here's your guide: {{link}}. Let me know if you have any questions after reading it.

  • Comment-to-DM reply

    Discount code

    Hi {{name}}, saw your comment on our post. Here's the {{offer}} we mentioned. Use code {{code}} at {{link}}

  • Comment-to-DM reply

    As promised

    Hey {{name}}, as promised: {{link}}. Reply here if anything is unclear.

  • Lead magnet delivery

    Free download with a question

    Hi {{name}}, here's your free {{product}}: {{link}}. I hope it's useful. What are you working on at the moment?

  • Lead magnet delivery

    Download ready

    Your download is ready, {{name}}: {{link}}. If the link doesn't open, reply here and I'll send it again.

  • Lead magnet delivery

    Offer a second resource

    Thanks for grabbing it, {{name}}. Here's {{product}}: {{link}}. Want me to send the follow-up checklist too?

  • Lead magnet delivery

    Short and direct

    Hi {{name}}! Here's the free {{product}} from {{business}}: {{link}}. Reply with any questions.

  • Product question

    Ask which option

    Hi {{name}}, thanks for asking about {{product}}. You can see it here: {{link}}. Which size or option are you thinking of?

  • Product question

    Shipping question

    Good question, {{name}}. {{product}} ships from our store: {{link}}. Tell me where you are and I'll check the details for you.

  • Product question

    In stock

    Hi {{name}}, yes, {{product}} is available. You can order here: {{link}}

  • Product question

    Price and what's included

    Thanks for your interest, {{name}}. The price for {{product}} and what's included is on this page: {{link}}. Happy to answer anything else.

  • Booking

    Booking link

    Hi {{name}}, you can book a time with {{business}} here: {{link}}. Reply if none of the times work and we'll find another.

  • Booking

    Next opening

    Thanks for asking about availability, {{name}}. The next opening is {{time}}. Want me to hold it for you?

  • Booking

    Reply or use the link

    Hi {{name}}, to book, reply with your preferred day and time, or use this link: {{link}}

  • Booking

    Request received

    Your booking request is in, {{name}}. We'll confirm {{time}} soon. Reply here if you need to change it.

  • Collab / brand outreach

    Send your media kit

    Hi {{name}}, thanks for reaching out to {{business}}. Please send your media kit and rates to {{link}} and the team will take a look.

  • Collab / brand outreach

    Ask for the idea

    Hey {{name}}, thanks for the collab idea. Could you share what you have in mind, who your audience is and your timeline?

  • Collab / brand outreach

    Polite no

    Hi {{name}}, we're not taking on new partnerships at the moment, but thank you for thinking of us. Feel free to try again in a few months.

  • Collab / brand outreach

    Case by case

    Thanks for the offer, {{name}}. We review partnerships case by case. Share a short brief here and we'll reply if it's a fit.

  • Follow-up

    Gentle check-in

    Hi {{name}}, just checking in. Did you get a chance to look at {{product}}? Happy to answer any questions.

  • Follow-up

    Still interested?

    Hey {{name}}, I wanted to follow up on your message. Is this still something you're interested in?

  • Follow-up

    Offer ending

    Hi {{name}}, the {{offer}} with code {{code}} ends {{time}}. Here's the link if you'd like it: {{link}}

  • Follow-up

    After a purchase

    Hi {{name}}, thanks again for your order from {{business}}. How is everything? A short reply would help us a lot.

How to use these DM templates

  1. Step 1

    Fill in your details

    Add a name, your business, a link and anything else. Every template updates as you type.

  2. Step 2

    Pick a category

    Filter by welcome message, auto reply, comment-to-DM, lead magnet, booking, collab or follow-up.

  3. Step 3

    Copy and adjust

    Paste the message into Instagram or your automation tool, and change a word or two so it sounds like you.

What makes a good Instagram DM template?

Keep it short, since DMs are read on a phone between other things. Lead with what the person asked for, give one clear next step and ask at most one question. Write the way you would text a customer, not the way you would write a brochure. Each template here is one to three sentences for that reason, with a placeholder wherever your own detail belongs.

Instagram welcome message examples

A welcome message sets the tone for the whole conversation. The strongest ones thank the person, name your business and ask something easy to answer, like what they are looking for. A keyword menu such as PRICES, BOOKING or HELP also works well because it makes the next reply a single word.

Auto reply messages: set expectations, do not overpromise

An auto reply is not a substitute for an answer. Its job is to confirm the message arrived and say when a person will respond. Name a realistic day or time, point to a page with common answers, and avoid promising speed you cannot deliver. If your team is small, say so.

Comment-to-DM replies and lead magnets

When someone comments a keyword to get a link or a free resource, the DM that follows should do one job: deliver it. Put the link early, add one friendly line and invite a reply. The comment-to-DM and lead magnet templates are written for that moment, and each one can double as the first step of an automation.

Send these templates automatically

Copying and pasting works for a few conversations a day. FlowGent sends your message as a DM when someone comments a keyword on your post or Reel, or messages you a keyword, using Instagram's official API. Plans start at $19/mo with a 7-day free trial.

See how comment-to-DM works
Good to know

Frequently asked questions about Instagram DM templates

What is a good welcome message for Instagram?

A good welcome message is short, says who you are and asks one easy question. For example: "Hi Sam, thanks for messaging Studio Nova. What can we help you with today?" Avoid long introductions and pitches in the first message. The templates above include five welcome messages you can copy and edit.

What is a good opening line for an Instagram DM?

Open with something specific to the person, like what they commented on or asked about, then ask a single question. Generic openers read as spam. If you are replying to a comment, mention the comment. If you are reaching out cold, say why you picked them in the first sentence.

What should an Instagram auto reply message say?

Say that you received the message, when they can expect a real answer, and where to find quick answers in the meantime. Do not promise a response time you cannot keep. The "Auto reply / away" templates above follow this pattern.

How do I use these templates?

Fill in your details at the top and every template updates. Copy the one you want and paste it into an Instagram DM, or into the message step of an automation tool. Placeholders you have not filled in stay highlighted so you can spot them before you send.

Can I send these templates automatically?

Yes, with a tool that uses Instagram's official API. In FlowGent you can send a DM automatically when someone comments a keyword on your post or Reel, or sends you a DM with a keyword. See how comment-to-DM works.

Should I use the same message for everyone?

Use a template as the base and personalise the first line, at least with the person's name. Reusing the exact same text for everyone in a short time looks like spam to the people who receive it, so keep automated messages relevant to what each person asked for.
Get Started Today

Start automating your Instagram DMs today

Automate your Instagram DMs with real AI. Book appointments, qualify leads, and close sales on autopilot.

Start Free Trial
7-day free trial, then starting at $19/month